This ad nails the basics of sketch comedy while making it abundantly clear what’s being sold. Mara and Flo are at a karaoke bar, wearing their branded aprons and badges (as you do). She began working for Progressive as 'Flo' since 2008, and has appeared in over 100 commercials since beginning her relationship with them. Another major brand, Progressive Insurance doubled its number of instances, airing 2,694,039 spots in 2020, up from 1,307,010 instances in 2019, according to Media Monitors data. Heard this ad on the radio in the car with my friends (in Pennsylvania on a top hits radio station) and it had us all cracking up. Too many radio ads follow a style guide and as funny or entertaining or thought provoking some of them are, if they fit a style guide you've heard before they're probably not original enough to win a Grand Prix at Cannes where hundreds of entries have to be … (adsbygoogle = window.adsbygoogle || []).push({}); Radio news and headlines delivered right to your e-mail box -- and it's free. Some commercial copy is serious in tone and others completely comedic. Progressive's Latest Sports-Themed Ad Parodies Super Bowl Halftime January 14, 2020 Progressive Insurance's marketing strategy is turning back to its fictional salesperson Flo "for its latest football-themed spot" that puts a "clever twist" on halftime shows, according to Kevin Kleps of CRAIN'S CLEVELAND BUSINESS. They keep getting hit on by guys, but Mara’s not having any of it — she shuts each one down by advertising her fictional unattractive traits: “I have a back rash”, “I laugh like this”, and crucially, “I love insurance”. See our full service list, and access to our rate card. While GEICO is one of the biggest users of broadcast media, i The radio commercials that run in Boston Massachusetts have ruined the word “conversely” for me. Want create site? Visit Progressive Commercial Insurance for more detailed information on all our commercial products, or call 1-888-240-9837 to get a free quote. Find your favorite Progressive TV commercials. Flo and Jamie pull up to their mansion after another mission well done. Meanwhile, insurance advertisers like GEICO and Progressive ran more spots for home and rental insurance and promoted givebacks on auto insurance.". … Thank you Dennis! It also demonstrates the brand’s self-awareness. I would love to be able to play it for my sisters! Only 23%* of the UK public believe following lockdown, advertising should encourage people to consume, shop and fly like before lockdown. Progressive TV Commercial, 'The End' Ad ID: 2918083 30s 2020 ( Active ) SHOW MORE. Tue Jan 12 Mon Jan 11 Sun Jan 10 Sat Jan 9 Fri Jan 8 Thu Jan 7 Wed Jan 6 Tue Jan 5 and Tue Jan 12 Mon Jan 11 Sun Jan 10 … Whether you’re looking for a new career or simply want to learn more about Progressive, you … Before we get into the nitty-gritty of the best and worst radio ads, let’s refresh some key concepts! In the past 30 days, Progressive has had 15,639 airings and earned a hot airing rank of #19 with an impressive spend ranking of #2 as compared to all other advertisers. I have some answers. They keep getting hit on by guys, but Mara’s not having any of it — she shuts each one down by advertising her fictional unattractive traits: “I have a back rash”, “I laugh like this”, and crucially, “I love insurance”. A final ‘kicker’ gag (Flo is interested in learning more about the insurance) not only gets an extra laugh, but also reinforces the sales message. On or between what date(s) did you hear the commmercial? don't do that! Shults Ford Wexford is a Wexford Ford dealer with Ford sales and online cars. Radio Ink Forecast 2020 Photos ... Progressive Insurance at the top of the Media Monitors chart of national advertisers for the week of August 10th. Find Free Themes and plugins. Procter & Gamble wasn't the only advertiser to invest more airtime on radio. It’s not every day I thank a team for making me hurl. The consumer products goods company aired 23,154,642 spots in monitored markets on radio, broadcast TV and cable in 2020, compared to 18,913,975 during the prior year, according to Media Monitors' rankings of the top 100 advertisers for the year. The 50-year-old, yes, we said 50, studied acting at … Structurally, they’ve nailed it. Their intense knowledge of insurance bundling helped the Thompsons protect their belongings. Right now we have a small window of opportunity to reset and shape the future we want. They usually run about 30 seconds, so they have to be quick and to-the-point. Synopsis. However, Lowe's increased the number of spots it aired on radio to 1,668,121, up from 1,410,499. Beasley Media/Boston Reveals Sales Management Promotions, WABC Announces New Morning and Afternoon Programming, Highway Radio Returns Rock to the High Desert Airwaves, News Organizations Request Transparency From Agencies, RAB to Feature Findings of 2021 Digital Benchmark Report, RADIO ONLINE | Wednesday, January 13, 2021. See how much you can save with a free commercial auto insurance or business insurance quote. We also offer auto leasing, car financing, Ford auto repair service, and Ford auto parts accessories. You have questions. The advertising agencies demonstrated in 2020 amazing creative force. Radio ads are quick commercial segments that air during broadcasting segments. Published on January 07, 2020. READ THIS NEXT ... A young sign-spinner’s dad tries to be supportive in a rather meta Progressive ad-within-an-ad ad. In September, the company reported its app had been downloaded more than 10 million times. If you’re impacted by COVID-19, visit our response page. Progressive advertises its customizable coverage for small businesses in a new commercial. MOMA kept up with the Kardashians – and Won? People who liked this Funny Brand's Social Posts and TV Ads also enjoyed: SparkNotes – Fun Ways to End a Zoom Call (2020), NHS – Take the drama out of minor illnesses – Print Ads (2020), McDonald’s – Word Association Battle (2020), ITV and Veg Power – Eat Them To Defeat Them (2020), The Ultimate Guide to Comedy in Social Media Marketing, Everything you need to know in order to entertain, engage and sell on social media. Sign up to track 266 nationally aired TV ad campaigns for Progressive , a Super Bowl advertiser. Q: Friends and I are curious about a song in the current Allstate commercial. “I laughed myself sick! We’re already big fans of Progressive’s funny ads featuring Mara, Flo and their colleagues. A Wexford PA Ford dealership, Shults Ford Wexford is your Wexford new car dealer and Wexford used car dealer. We’re here to help. Click the link below and book in a call. "Faced with a pandemic, civil unrest and a presidential election, Procter & Gamble held the course on its advertising strategy," said Media Monitors President and CEO Philippe Generali. BIA estimates ad revenue for broadcast radio over-the-air and radio online was $14.1 billion in 2019, and estimates are $12.8 billion for 2020 and $13.9 billion in 2021. The previous number one, Vicks, wasn’t far behind with 51,272. I thought they were odd from the first time I heard them. - radio … The consumer products goods company aired 23,154,642 spots in monitored markets on radio, broadcast TV and cable in 2020, compared to 18,913,975 during the prior year, according to Media Monitors' rankings of the top 100 advertisers for the year. Track Progressive Ads! Babbel moved up to #2 from 6th with 44,834 ads… If you’re going to break a wall, make it the fourth one, There was a party, and you weren’t invited, The #RuleOfSix and Branded Comedy Content, Funny Marketing: Dollar Shave Club’s Success (and Failure), We’re going to let you take ALL the credit, Arm your audience with stories worth sharing, White Label Comedy7B Kellett RoadBrixtonLondonSW2 1DX. Mara and Flo are at a karaoke bar, wearing their branded aprons and badges (as you do). ", "As the pandemic upended normal routines, an opportunity was created for some advertisers," added Generali. The company advertised more on radio, where it entered the top 10 at number five. Mara's phone creates quite the stir during the team's meet – wait, never mind, you can continue.Want more? About Progressive. What a gift that is!”, The secret weapon social media’s most loved brands use to get their audience engaging. The world’s only dedicated collection of funny branded social media posts, history’s funniest TV Commercials, hilarious Facebook Ads, side-splitting YouTube Adverts and delicious witty Print Advertising – all gathered together in one database. Progressive ran 54,890 ads around the country last week. The insurance company’s new series of spots is themed around working from home during the 2020 coronavirus lockdown, with the characters meeting via video call each episode. Begin your search for the commercial by choosing the appropriate criteria below. Richard Gale is the Executive Producer of the Progressive Radio and a former Senior Research Analyst in the biotechnology and genomic industries. Synopsis. So, it gets a little crowded in the booth when Al talks public policy and sometimes political comedy with notable guests. This commercial featured in our round-up of the 50 funniest adverts of all time. another damn progressive commercial I've only heard this on the radio, don't know if there's a tv version as well. Procter & Gamble, the top parent company advertiser in the U.S, aired 22% more spots in 2020 than in 2019. We use cookies to ensure that we give you the best experience on our website. We’re social-first, but we offer a whole lot more. Even as safe-at-home mandates created rising interest in home improvement projects, Home Depot dropped to number three from number one. Radio Ads: a quick overview. The Randi Rhodes Show was the number-one progressive radio talk show in America and was the eleventh-most-popular talk show overall for over a decade. In addition, several new brands entered the top 10, including Babbel, which entered the top 100 at number five. I heard a radio commercial today (7/25) for Progressive that featured 2 “valley girls” talking in that valley girl way and it was hilarious. Play for 2 hours, write a month’s worth of entertain, engaging social posts for your brand or business. Of course, it’s helped over the line by strong performances from the two leads (and even the supporting cast — we love how the second guy spins on his heel when he hears Mara’s laugh). "The company increased advertising of its brands in all channels, but particularly in radio, where it increased the number of instances by 44%. "For example, Babbel, a language learning app, rode a wave of increased interest in online education. The year 2020 has begun in the world of advertising with the force of Super Bowl 2020. There’s one clear premise, illustrated through three escalating jokes — the third of which is the sales message. Procter & Gamble topped the TV and cable rankings, and held onto the number two spot for radio, where it followed closely behind the U.S. Government. If you’ve got questions, I’d love to answer them. Shop a variety of other commercial insurance products through several trusted providers of the Progressive Advantage® Business Program. If you continue to use this site we will assume that you are happy with it. It climbed in the ranking to number four. Commercial insurance from Progressive. Progressive Rocking Spot Radio To Start 2020. 77%* believe it is the industry’s responsibility to encourage people to behave more sustainably like during lockdown. The Mike Malloy Show If you're looking for something really unique to listen to, allow us to introduce u to our host. The spot, dubbed “Good Morning,” features a florist who washes the floor and, while enjoying the sunny morning chatting with her flowers, a coworker is taken away on a gurney because she had slipped on the wet floor. Procter & Gamble, the top parent company advertiser in the U.S, aired 22% more spots in 2020 than in 2019. The jury has considered popularity, creativity, and efficiency. A five-time Emmy winning SNL comedy writer/producer, joins a four-time #1 NYT bestselling author, a three-time highest-rated national progressive radio host, a two-time Grammy winning artist, and a former US Senator. Meanwhile, GEICO was again the nation's top national advertiser, airing 6,984,053 instances - also an increase over 2019 - across local cable, broadcast radio and TV. Close Banner. The hotly competitive auto insurance category remains a big one in the first weeks of 2020, according to iHeartMedia-owned Media Monitors. Allstate jumped to number six from number 57, while Quicken Loans entered at number eight, up from number 18. They know insurance is typically considered boring, and they’re not afraid to lean into that. 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